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Evidence Guide: BSBMKG555 - Write persuasive copy

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

BSBMKG555 - Write persuasive copy

What evidence can you provide to prove your understanding of each of the following citeria?

Establish content purpose

  1. Identify objectives, timelines and budget according to creative brief
  2. Assess and select writing techniques according to creative brief
  3. Evaluate design and copy options according to creative brief
  4. Select option/s for communicating required information and images within time and budgetary requirements
  5. Develop persuasive content according to creative brief
  6. Consult with relevant stakeholders for feedback
  7. Evaluate feedback and produce final persuasive content
  8. Seek approval for persuasive content from relevant personnel prior to release
Identify objectives, timelines and budget according to creative brief

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assess and select writing techniques according to creative brief

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate design and copy options according to creative brief

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Select option/s for communicating required information and images within time and budgetary requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop persuasive content according to creative brief

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Consult with relevant stakeholders for feedback

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate feedback and produce final persuasive content

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Seek approval for persuasive content from relevant personnel prior to release

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Required Skills and Knowledge

The candidate must demonstrate the ability to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including evidence of the ability to:

write at least two persuasive contents in each of the following formats:

digital

audio.

The candidate must be able to demonstrate knowledge to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including knowledge of:

key features of creative briefs including:

communication purpose and objective

positioning strategy

customer profile and positioning

key messages

communication tool

call to action

budget

timeframe

persuasive content requirements including:

positioning

key messages

call to action

formatting requirements for content including:

language

writing style

level of detail

legislation, standards and codes of practice affecting production and delivery of copy

constraints to be considered during analysis, evaluation and preparation of copy

organisational policies and procedures relevant to writing copy

persuasive writing techniques.